Wednesday 27 November 2013

Importance of Kosher Certification for Small Businesses

Kosher Certification
The kosher market is a $12.5 billion industry in the USA and grows by about 15% annually.By obtaining kosher certification, food producers can take part in this growing industry and reap the rewards by bringing in more business.

"Going kosher" means companies can market their products to both those seeking kosher foods as well as to those who don't keep kosher. Kosher foods can be sold at both kosher and non-kosher markets. Kosher symbols don't interfere with the packaging of a product. Those who don't eat kosher generally don't even realize a product is labeled kosher, while those who keep kosher know where to find the symbols. Because of all of this, by making their products kosher, producers are able to gain new customers without having to risk losing their current customer base.

For food producers, obtaining koshercertification means offering their goods to kosher restaurants and kosher supermarkets who would otherwise not give these producers and their products the time of day. Getting placed in the kosher section of supermarkets and in kosher-specific markets means access to the 21%* of Americans who purchase food because of its kosher labeling.

Consumers choose kosher foods for various reasons. Some eat only kosher for religious reasons. However, health and safety, taste, and conditions the animals are kept at are other factors that drive people to eat kosher foods. These factors are becoming more important to more people every day. To be successful within the food industry today, companies need to show that they are ethical, eco-friendly, and healthy. Kosher certification on food products elevates the brand image of companies who want to be seen as animal cruelty-free, healthy, sanitary and tasty.

Kosher foods are always labeled as dairy, pareve (does not include meat or dairy), or fleshing (meat). Meat and dairy are never mixed. As such, any kosher pareve or dairy product is considered vegetarian as well (and many times vegan). Because many vegetarians, vegans, and people with lactose intolerance are aware of the benefits of kashrut for their diets, many will purchase kosher products as a safeguard.

It's never been easier for food producers to tap in to the world kosher market and help their bottom line. Traditionally, going through the process of becoming kosher certification service has been costly and slow. However, in EarthKosher the process of certification is quick and affordable making it a win-win situation for food producers.

EarthKosher specializes in working with small business and start-up companies and getting them internationally recognized certification. EarthKosher thrives in seeing small businesses prosper and grow.


No comments:

Post a Comment